Retail Signage

*As Two Brushes’ corporate office design team, we also suggested that the clothing firm undertake a much-needed image update and rework its environmental elements in their retail spaces. Since its establishment in 1960 Two Brushes went through many image renewals, but most designs were done with the latest trend and none were strong, and all went out of style within a short period of time.

*With the original "clothes hanger" logo and the color orange to work with, we examined a series of  geometric shapes to bring out the trademark. We incorporated circles and squares for their basic, simple forms and timeless qualities.
 


                                            outdoor signage

  


                                               indoor signage

 

  • We produced a new logo using a oversized orange circle and overlaid with the hanger logo positioned at the edge of the circle to reveled and merge the image with the background. In this case the background is back due to the building's  restrictions. We also placed the trade name at the bottom of the circle.

 

  • The indoor signage we designed has an architectural shadowbox effect; we symbolized the hanger logo with the number 2 and the letter of BRUSHES floating on a lighted cove. The sign now has a three-dimensional quality; the background color is seasonal, and can be repainted a fashion trends change.
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